2

Encoding and Retrieval of Ad Affect in Memory

Year:
1991
Language:
english
File:
PDF, 1.62 MB
english, 1991
3

Implementing the concept of transformational advertising

Year:
1992
Language:
english
File:
PDF, 1.05 MB
english, 1992
8

The Role of Mood in Advertising Effectiveness

Year:
1990
Language:
english
File:
PDF, 956 KB
english, 1990
9

Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis

Year:
1992
Language:
english
File:
PDF, 1.29 MB
english, 1992
11

Identifying feelings elicited by advertising

Year:
1988
Language:
english
File:
PDF, 789 KB
english, 1988
14

Encoding and Retrieval of Ad Affect in Memory

Year:
1991
Language:
english
File:
PDF, 1.13 MB
english, 1991
15

Continuous measurement of self-report of emotional response

Year:
1993
Language:
english
File:
PDF, 1.02 MB
english, 1993
16

Evaluation strategies of American and Thai consumers

Year:
1994
Language:
english
File:
PDF, 1.14 MB
english, 1994
21

Situational Ethnicity and Consumer Behavior

Year:
1989
Language:
english
File:
PDF, 327 KB
english, 1989
22

Are all the Effects of Ad-Induced Feelings Mediated by Aad?

Year:
1988
Language:
english
File:
PDF, 233 KB
english, 1988
23

The Role of Mood in Advertising Effectiveness

Year:
1990
Language:
english
File:
PDF, 389 KB
english, 1990
25

Are all the Effects of Ad-Induced Feelings Mediated by A$_ad$?

Year:
1988
Language:
english
File:
PDF, 508 KB
english, 1988
26

Situational Ethnicity and Consumer Behavior

Year:
1989
Language:
english
File:
PDF, 771 KB
english, 1989